New Balance was founded in the United States in 1906 by William J. Riley. Initially, the brand produced customized arch supports and orthopedic shoes. Initially, this house-brand focused on producing orthopedic shoes that provided support and comfort for people with foot problems. However, over time, the company expanded its operations and started manufacturing athletic shoes for various sports categories such as running, basketball, soccer, and tennis.
The durability of New Balance sneakers is a dependable feature, with the brand using high-quality materials to withstand the rigors of intense workouts. In addition, New Balance uses various technologies such as Fresh Foam, Abzorb, and REVlite to offer superior cushioning and optimal comfort while walking or running. The brand is also known for its focus on fit, making shoes in multiple sizes and widths to cater to different foot types.
